Conscious Consumerism

Earthling Ed and Rich Roll discuss the detachment between consumers and the process of food production, highlighting the need for more conscious consumerism. They explore the barriers of cognitive dissonance and confirmation bias that influence our behaviors and suggest being mindful of external factors to align actions with rational thought processes. By taking a moment to pause and think about the origins of the food we buy, we can overcome unconscious barriers and make more thoughtful decisions.