A/B Testing


Jim O'Shaughnessy sees A/B testing as a useful tool, particularly for identifying issues like misnamed elements or suboptimal benefits. He highlights that A/B testing can provide clear insights through straightforward comparisons and results. However, Jim also emphasizes the importance of creative iteration and inspiration in the design process, pointing out that some of the greatest innovations emerged from creative experimentation rather than from testing alone1.

Creative Iteration

Jim shares stories of how some of the greatest innovations and creations were born out of inspiration and creative iteration, rather than just A/B testing. He emphasizes the importance of allowing room for creativity and experimentation in the design process.

Infinite Loops 2022

Ep.114 — George Mack — Marketing, Mental Models, and Technology