How to decide a product to sell?
Sources:
When deciding which product to sell, experts suggest several strategic approaches:
-
Customer Empathy and Testing: emphasizes the importance of empathy over passion in product decision-making. He advises creating mockups and testing them with potential customers to gauge interest. This approach helps understand which product resonates more with users. Testing helps clarify which solution aligns better with solving an actual customer problem, rather than just focusing on what the team is passionate about 1.
-
Sales Model Fit: According to , it's crucial to select a sales model that fits your product and customer. Understanding how customers decide to buy can inform your sales approach. For instance, if the decision-making process involves multiple stakeholders, a more traditional sales model might be necessary. If the buyer and user are the same, a product-led growth model could be effective 2.
-
Focus on Complexity Management: advises delaying the introduction of a second product to maintain focus and manage complexity. Adding new products introduces new challenges and requires careful resource allocation, potentially complicating business operations and strategy 3.
These insights highlight the importance of understanding customer needs, choosing an appropriate sales strategy, and managing product complexity when deciding on what product to bring to market.
RELATED QUESTIONS-
