How did Sonos come up with their name?

The name "Sonos" was conceived by a branding firm, Lexicon Branding, which is renowned for naming notable tech products like Intel's Pentium and Apple's Powerbook. The company, originally incorporated as Rincon Audio Inc., underwent several naming iterations before settling on "Sonos." The renaming process was quite arduous, with the company initially rejecting multiple suggestions from Lexicon Branding. It was right before Lexicon decided to end their professional relationship due to these rejections that the name "Sonos" was proposed and finally accepted by the team 1 .