Targeted ICP
Sources:
It appears that "Targeted ICP" refers to identifying and targeting an "Ideal Customer Profile" as a strategy in marketing and business expansion. discusses the importance for startups of narrowing down their initial target audience, focusing on creating a concise and impactful customer targeting strategy. He emphasizes determining whether the ICP (Ideal Customer Profile) might be too broad and the necessity to narrow it down further. The key is to aim for a target segment that is big enough to matter, small enough to lead, and a good match for the company's primary strengths or "crown jewels," which is crucial before attempting to "cross the chasm" and achieve market dominance 1.
Is there a specific aspect of targeting the ICP that you would like to explore further?
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