• What is the zone of indifference?

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    The "zone of indifference" refers to a situation where two decision options are so closely matched in terms of potential advantages and disadvantages that they appear nearly equal. This makes it extremely hard to choose between them because their strengths and weaknesses are almost balanced. In such cases, the differences are so minor that the choice may not significantly impact the outcome. Hence, spending excessive time deliberating between these options is often unnecessary and unproductive. Instead, recognizing that you are in this "zone of indifference" can help you make a decision more efficiently, potentially even by flipping a coin, to avoid decision-making paralysis 1.

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