What was the audience like?
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The audience across different contexts is viewed in various ways by speakers and creators:
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Understanding and Pleasing the Audience: In creative industries, like advertising and music, understanding the audience is critical. For instance, Rory Sutherland emphasizes that although a consumer is the technical audience, the person paying you (like an advertising client) can sometimes be perceived as the audience. However, Sutherland also highlights that in creative acts, the content must be personally satisfying to the creator, suggesting a balance between pleasing oneself and the audience 1.
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Audience-Centered Approach in Public Speaking: John Bowe underscores the approach of focusing on the audience rather than oneself to alleviate anxiety and enhance audience engagement. This approach asserts that the speaker should tailor their speech to the audience's context, knowledge level, and needs to effectively communicate and connect 2.
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Interaction with Audience in Large Lectures: Edward Tufte discusses the tendency of audience members to prefer hearing the speaker over their peers in large settings. This reflects a general audience dynamic where the speaker's role is prioritized over interactions among audience members, especially in large or formal gatherings 3.
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Diversity and Respect Towards the Audience: Bob Pittman talks about the diversity within audiences, especially in media. He stresses the importance of acknowledging different audience segments to avoid a generic approach that might not connect well with anyone. Understanding the nuances within an audience can lead to more targeted and effective communication 4.
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Audience Expectations and Performances: Hanif Abdurraqib explores how audience expectations can shape performances, particularly highlighting the challenges faced by black performers in relation to white audiences. He discusses historical and contemporary pressures performers face to meet audience expectations which can sometimes lead to misunderstanding or superficial engagement 5.
The conception of the audience in these instances reveals a blend of respecting and catering to audience needs, balancing audience and creator satisfaction, and understanding audience diversity to optimize engagement.
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