What is environmental graphic design?

Environmental graphic design (EGD) integrates various design disciplines—like architecture, landscape architecture, and industrial design—into the visual and experiential elements within a physical space. This field often involves crafting large-scale graphics, signage, exhibition designs, wayfinding systems, and more, to create meaningful and engaging environments for users.

For example, Paula Scher stated that EGD includes projects that integrate graphics with the surrounding architecture. She mentioned her work on the Public Theater in New York City, where the designs are built into the walls and include prominent signage and logos that become part of the building's identity 1. This approach contrasts with traditional graphic design projects, which can change significantly during the process due to client relations.

Moreover, EGD aims to influence behavior and improve user experience through thoughtful design, making spaces not just functional but also visually appealing and easy to navigate.