What acquisitions did Starbucks make?

Starbucks has made several notable acquisitions over the years:

1. Seattle Coffee Company: Starbucks acquired this UK-based chain for $90 million. Seattle Coffee Company had ambitious global expansion plans, but aligned with Starbucks to avoid direct competition and leverage their position in the London market 1.

2. Il Giornale and Starbucks Rebranding: In 1987, Howard Schultz acquired Starbucks for $3.8 million, rebranding his Il Giornale coffee company as Starbucks Corporation. This acquisition included six Starbucks stores and aimed to establish Starbucks as a dominant brand 2 3.

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     Starbucks Acquisition Story

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     Starbucks Acquisition Story

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     Starbucks Acquisition Drama

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     Starbucks Expansion Strategy

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3. Peet's Coffee: Before their global expansion, Starbucks briefly merged with Peet's Coffee. However, financial difficulties led to the companies splitting, with Starbucks maintaining its own brand and operations separately 3.

4. Coffee Connection: Starbucks entered the Boston market by acquiring The Coffee Connection, a local chain that held significant real estate and customer loyalty. This acquisition was strategic to avoid competing with the well-established brand and facilitated a smoother market entry 4.

These acquisitions were pivotal in Starbucks' growth and global expansion strategy.