Why does Frank Ocean maintain mystery?

Frank Ocean maintains a sense of mystery as part of his brand identity, which he finds powerful and magical. This approach was highlighted when he was seen wearing a T-shirt with the phrase "maintain the mystery" from the streetwear brand The Hundreds. The concept of maintaining mystery is used by the brand to create allure and intrigue, values that resonate with Frank Ocean as well. He appreciates the enigmatic aspect it brings to his public persona, integrating it not only in his appearances but also in how he engages with the media and public 1 .