Why do some caution against Landmark?
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Some people express caution against Landmark due to concerns about cult-like elements and its history. Here are the main criticisms:
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Cult-Like Features: Jordan Harbinger mentioned that Landmark, like many self-help groups, could have a dark underbelly. He noted instances where people described it almost like a cult, using only Landmark-specific terminology and committing excessively to the program which could affect normal social interactions and thinking patterns 1.
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Litigious Nature: Landmark is described as being "incredibly litigious," which can be a deterrent for public discussions or criticisms about the organization. This has led some, including Harbinger, to be cautious when speaking about Landmark in public platforms 1.
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Historical Controversies: Landmark was originally founded as "est" (Erhard Seminars Training) by Werner Erhard, a former used car salesman. The initial seminars were known for their aggressive and confrontational style, and the organization underwent several rebrandings amid various controversies, including issues with tax records 2.
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Pressure and Upselling: There is a focus on aggressive marketing and upselling within Landmark, which can be overwhelming. Participants sometimes feel pressured to enroll in more courses or recruit others 3.
These factors contribute to why some individuals and observers might recommend approaching Landmark with caution or skepticism.
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