How did mouth taping succeed?
Sources:
Mouth taping, initially perceived as a dubious idea, has found substantial success, driven by health benefits and effective marketing strategies. The product, designed to promote nose breathing during sleep, which is said to improve sleep quality, initially faced skepticism. However, its creator reported $2 million in revenue in the first year and anticipated reaching $40 million in 2024. This unexpected success is credited to timely marketing, including sponsorships and endorsements from influential figures like Andrew Huberman 12.
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