What is the story behind Lalo Tequila?

The story behind Lalo Tequila is quite interesting. It originates from the grandson of Don Julio, a well-known figure in the tequila industry. Lalo Tequila stands out because it is additive-free and uses plants that are matured instead of relying heavily on barrel aging. This approach gives it a clean taste. The brand only produces Blanco tequila, focusing on harvesting more mature plants to enhance the flavor naturally, rather than adding other elements post-harvest. Kevin Rose, who invested in Lalo Tequila, first encountered it in a restaurant in Austin 1 2.