Lead ad

Alex Hormozi provides a comprehensive approach to generating leads through advertising. He emphasizes the importance of understanding the difference between getting people to want to buy your product and actually making the sale, distinguishing advertising from sales. Hormozi introduces the concept of the "core four" lead getters within an advertising cycle, which includes using various strategies such as reaching out to cold contacts, running ads, utilizing affiliates, and leveraging employees to engage potential leads 1 2 3.

Strategies for Generating Leads:

1. Cold Outreach: Reaching out directly to potential customers or contacts who have no prior relationship with your brand.
2. Running Ads: Utilizing paid advertisements to reach a larger audience. Hormozi notes the importance of targeting the right platform and ensuring the ad captures the audience's attention and prompts immediate action 4.
3. Affiliates and Referrals: Engaging affiliates to promote your product and encouraging existing customers to refer others 2.
4. Employee Promotion: Leveraging internal teams to create content and promote the product through various channels 1.

By applying these methods, Hormozi demonstrates how effective advertising can generate significant interest and leads for any product.