How important is reputation in selling?

Reputation is critical in selling as it enhances credibility and the likelihood of closing deals effectively. Shaan Puri and Sam Parr highlight through their experiences that while a higher offer may seem appealing, it's essential to assess the credibility and stability behind it. A solid reputation often influences the choice between accepting a higher but risky offer and a lower but dependable one. The perceived reliability backed by a good reputation can make a significant difference in business outcomes 1.

Furthermore, they emphasize that establishing a good reputation extends beyond just advantageous transactions; it involves building trustworthy relationships over time. These relationships can create opportunities and foster enduring success, showing that reputation can influence both immediate transactions and long-term business growth 2.