How important is reputation in selling?


Reputation is critical in selling as it enhances credibility and the likelihood of closing deals effectively. and highlight through their experiences that while a higher offer may seem appealing, it's essential to assess the credibility and stability behind it. A solid reputation often influences the choice between accepting a higher but risky offer and a lower but dependable one. The perceived reliability backed by a good reputation can make a significant difference in business outcomes 1.

Furthermore, they emphasize that establishing a good reputation extends beyond just advantageous transactions; it involves building trustworthy relationships over time. These relationships can create opportunities and foster enduring success, showing that reputation can influence both immediate transactions and long-term business growth 2.

Navigating Higher Offers

Shaan shares a valuable lesson he learned about considering more than just the dollar amount when evaluating offers. By factoring in the credibility and ability to close, he realized that a higher offer may not always be the best choice. This insight changed the way he approached negotiations and decision-making.

My First Million

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