What is Charity Water?

Charity Water is a nonprofit organization founded by Scott Harrison with the mission of providing clean and safe drinking water to people in developing countries. Scott Harrison created Charity Water after being inspired by his time in Africa, aiming to revolutionize the charity sector with transparency and innovative marketing.

Here are some key features about Charity Water:

1. 100% Model: Charity Water operates two separate bank accounts: one for administrative costs and one for projects. This ensures that 100% of public donations go directly to water projects, addressing donor skepticism about where their money goes 1 2.

2. Transparency and Technology: Scott Harrison emphasizes transparency, utilizing technology to track donations. Donors can see the exact impact of their contributions through photos, GPS coordinates, and even flow meters that show real-time water usage of the funded wells 1 3 4.

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     1

     Building a Transparent Charity

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     2

     Overcoming Financial Challenges

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     3

     Revolutionizing Charity

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     4

     Impactful Giving

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     5

     Fulfilling Work

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     6

     Innovative Charity

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     7

     Building Charity Water

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3. Innovative Fundraising: One of their significant fundraising tools is the "birthday pledge," where individuals can donate their birthdays to raise funds instead of receiving gifts. This campaign has raised over $100 million 2 5.

4. Branding and Marketing: Charity Water differentiates itself by applying best-in-class marketing and storytelling techniques typically used by top consumer brands. This approach helps to inspire and engage donors effectively 6 1.

5. Local Implementation: All water projects are executed by local staff, ensuring that the solutions are culturally appropriate and sustainable. The organization has created thousands of local jobs through their projects 3.

As of the latest information, Charity Water has raised $750 million and provided clean water to 16.8 million people globally 7 5. They continue to grow and innovate in their mission to solve the global water crisis.