What can I do about sales?

I couldn't find specific clips directly addressing sales from Seth Godin. However, I can share general sales advice based on his extensive body of work and philosophies:

  1. Empathy in Sales: Understand your customer's needs and perspective. Seth emphasizes the importance of empathy—connecting with the customer's emotions and journey to provide solutions that matter to them.

  2. Building Trust: Establishing trust is critical. This means being authentic, delivering on promises, and consistently showing that you value your relationships with clients over short-term gains.

  3. Permission Marketing: Seth's concept of permission marketing stresses on engaging customers who actually want to hear from you. This involves obtaining consent to communicate with them and ensuring the messages are anticipated and relevant.

  4. Storytelling: Effective sales often involve storytelling. Seth promotes the idea of framing your product or service within a compelling narrative that resonates with your audience's values and desires.

  5. Creating Value: Focus on how your product or service truly adds value to the customer's life. It's not about the features, but the benefits and transformative impact your offering can have.

For a more detailed insight, exploring Seth Godin's books or blogs would be immensely beneficial. If you have a particular aspect of sales, like techniques or strategies, feel free to specify!


Can you share successful sales case studies?


Seth Godin discussed successful sales strategies with Gary Vaynerchuk, focusing on the power of long-term thinking and earning trust over quick gains. Here are key takeaways:

  1. Long-Term Strategy: True success often comes from thinking in prolonged cycles (10, 20, 40 years), unlike short-term thinkers who might see immediate actions as foolish. This strategy involves doing things that are generous and trust-earning, even when it doesn’t yield immediate results. It sets you apart in a world focused on quick wins 1.

  2. Market Decision: They emphasize that the market ultimately rates success. Your actions should align with the market you aim to serve. Different markets exist, and identifying the right one for your approach is critical. For instance, some markets might not appreciate hustle tactics, preferring genuine engagement instead 1.

  3. Avoiding Hustle Mentality: Most people, especially those you wish to build a trustworthy relationship with, do not like to be hustled. Instead, focus on a market that values sincerity and long-term benefits over manipulative or aggressive sales tactics 1.

These principles stress the importance of consistent, value-driven efforts in sales, aiming for sustainable success over fleeting victories.

Long-Term Strategy

Gary and Seth delve into the power of long-term thinking and how the market ultimately decides success. They discuss the importance of earning trust over quick gains and the diversity of markets in today's world.

The GaryVee Audio Experience

Embracing Change and Making Impact With Seth Godin