What is the future of YouTube?


The future of YouTube is considered in various dimensions, involving its competition, permanence, and evolving role in media.

  1. Competition and Market Changes: Discussions have suggested that YouTube might not maintain its dominance due to emerging technologies like augmented reality or other platforms taking the lead in media consumption. There's a hypothetical scenario where, in the distant future, Google might start deleting less-watched videos to cut costs if their financial situation worsens 1.

  2. Role as a Modern Television: YouTube is seen as evolving to replace traditional television. It offers an on-demand experience that is more tailored to individual interests, which seems to be a continuing trend for the platform. The future might emphasize enhancing user experience through advanced search and discovery features, optimizing content delivery to ensure users consistently watch the highest quality videos 2.

  3. Content and Creator Dynamics: There are concerns about censorship and creator dynamics on YouTube. For instance, the platform's trend to prefer certain types of content can influence the visibility of educational and niche content. YouTube might need to balance between retaining appealing content for broad audiences and supporting diverse and educational content 3.

    The Future of YouTube

    Grant Sanderson discusses the possibility of YouTube's eventual decline and the potential for videos to be deleted or lost. He suggests talking to Juan Bennett about permanence and his creation of IPFS. Lex Fridman reflects on the importance of YouTube as a collection of canonical videos on various topics.

    Lex Fridman Podcast

    Grant Sanderson: Math, Manim, Neural Networks & Teaching with 3Blue1Brown | Lex Fridman Podcast #118
  4. Longevity of Content: The permanence of content on YouTube has been questioned, especially following instances like Joe Rogan's move to Spotify, which involved removing his full-length videos from YouTube. This raises issues about the long-term accessibility of content that is believed to be permanently available 4.

  5. Future Technologies: There's discussion about how YouTube might integrate with future technologies like virtual reality, depending on how these technologies develop and are adopted by the public 5.

Understanding YouTube's future involves considering these technological, socio-economic, and content-based dynamics as the platform continues to evolve in the digital age.