How do scarcity loops affect behavior?

The Scarcity Loop is a behavior loop described by Michael Easter as comprising three parts: opportunity, unpredictable rewards, and quick repeatability. This system is highly effective at encouraging repetitive behavior and causing individuals to get hooked.

1. Opportunity: The individual is presented with the chance to obtain something of value, such as money in the context of a slot machine.

2. Unpredictable Rewards: The individual knows that they will eventually receive the item of value, but the timing and magnitude are uncertain. Like the slot machine, the outcomes can range from nothing to significant wins.

3. Quick Repeatability: One can immediately repeat the behavior, allowing for rapid continuation of the activity.

The Scarcity Loop is powerful in fostering compulsive behaviors because it leverages the thrill of potential gain and the unpredictability of outcomes to keep individuals engaged. This loop is implicated in various aspects of modern life, such as social media use, sports betting, shopping, and financial apps, influencing behaviors to the degree that they can be detrimental due to a lack of moderation 1 2.