Can smaller wineries thrive digitally?


Yes, smaller wineries can indeed thrive digitally. During the pandemic, the McBride Sisters, who run a small winery, successfully navigated the crisis by focusing heavily on their e-commerce platform. They had already begun to invest in this area at the end of 2019, which positioned them well when the pandemic hit. Remarkably, they managed to significantly increase their online sales revenue from $5,000 a week to $30,000, and eventually up to $200,000, by leveraging digital marketing strategies, including social media ads. This example highlights how smaller wineries can leverage digital tools to grow and sustain their business even in challenging times 1 .

Family Winery Success

Andréa and Robin share how their family winery navigated the pandemic by focusing on e-commerce, leveraging digital marketing skills, and achieving remarkable revenue growth.

How I Built This

McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John