Why do celebrities use their full names?

Celebrities often introduce themselves using their full names due to a combination of psychological and branding strategies. Clint Arthur, a TV media coach and bestselling author, shared that using one's full name creates a perception of importance. When celebrities state their full name, it signals to the listener that they should recognize it, even if they don't. This tactic not only reinforces the celebrity's brand but also instills confidence in their own identity, making it a powerful tool for personal and professional interactions 1.

Additionally, recognizing and promoting individual actors became essential as the film industry evolved. Initially, movie studios did not credit actors, but as audiences became attached to familiar faces, they demanded to know the identities of these performers. Studios eventually yielded to these demands, marking the beginning of the star system where actors' names were promoted as part of their brand 2.