why should we give samples ?

Giving out samples can be a crucial strategy for attracting and retaining customers, and it's often used as part of a lead magnet strategy. According to Alex Hormozi, there are several reasons for providing samples:

1. Value Addition: Offering a free sample or trial as part of your product can add value to another related offer or service. This approach not only makes the overall offer more attractive but can also justify a higher price point.

2. Lead Generation: Free samples can effectively generate leads. For instance, if you own a massage parlor, partnering with a personal training studio to offer a free massage with every personal training session purchase can lead to more leads for the massage service.

3. Testing a Solution: Samples allow potential customers to experience the product's benefits firsthand before deciding to make a purchase. This can include a free trial period, limited uses, or access to a part of your service.

4. Demand Indication: By observing the reaction to samples, businesses can gauge the demand for a product. If people keep asking for more samples, it's a strong indicator that the product has market potential.

5. Cost Justification: Giving out samples helps to justify the cost invested in developing a product by directly showing its value to the consumer.

Hormozi advises that the best lead magnets (samples or trials) either reveal a problem, offer a single step of a multi-step solution, or allow full but brief access to the core offer, often leading to a win-win situation for both the provider and the consumer 1 2 3.

There seems to have been an issue with your query as it was incomplete, but generally, Alex Hormozi recommends giving out samples as part of a strategic effort to add value, generate leads, and gauge demand for your products or services. By offering free trials or samples, you essentially give potential customers an opportunity to test your product with no risk on their part. This can be a compelling way to showcase your product's value and encourage customers to make a purchase based on their positive experience with the sample. Hormozi notes that samples can function as effective lead magnets, helping to attract and retain customers. They can be particularly powerful when they reveal a problem, offer a single solution step, or provide brief full access to the core offer 1 2.

The Greatness of Skool.com is not directly discussed in the available clips. However, Alex Hormozi discusses the principles of creating great products and services that could be applied to why Skool.com or any other platform might be considered great. Hormozi emphasizes the importance of uniqueness and differentiation, indicating that a service should stand out and not be easily replaced by a cheaper alternative. He elaborates on the value equation, suggesting that the biggest companies focus on making things faster and more effortless for the customer, as seen with examples like Amazon and Netflix. This approach to reducing time and effort required by the customer can lead to significant growth and success 1. Moreover, Hormozi also talks about product greatness as a key to moving from good to great, advising to obsess over making a product significantly better by continuously improving it through considering various factors 2.

Applying Hormozi's advice, Skool.com might be considered great if it has distinguished itself in the market with unique offerings that competitors cannot easily replicate and has focused on product excellence, perhaps by making the process of online learning more efficient and user-friendly.