Shoe pricing

Shoe pricing varies significantly based on their type and features. Running shoes, as an example, have a typical price range of $120 to $160 for everyday trainers. Shoes with added materials or features, such as stability and motion control, may cost around $160. Specialty shoes can go up to $200. Discounts are often available on older models when new versions are released, providing opportunities to save 1.

In discussing the economic principles behind shoe pricing, Jim Weber from Brooks noted that frequent runners, who use 2.6 pairs of shoes per year, often stick to brands they trust. The average selling price for Brooks shoes is around $150, indicating their pricing is aligned with customer loyalty and product quality 2.

Psychological aspects also play a role. Expensive shoes act as status symbols and are perceived to be of higher quality. This concept is similar to pricing in the wine industry, where more expensive options are seen as superior regardless of actual quality differences 3. This perception led to increased sales for Peloton when they raised their bike prices, as consumers equated the higher cost with better quality 4.