• What are the motives behind the story?

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    The motives behind stories can vary widely depending on the context and the storyteller. Here are insights from experts on different aspects of story motives:

    1. Personal Obligation and Privilege: According to , a deep motivation for writing stories stems from a feeling of obligation and privileged access to the material. This sense of duty to tell a story correctly is a higher motive than just achieving commercial success or personal gains 1.

    2. Teaching and Survival: explains that from an evolutionary perspective, stories were crucial in teaching and passing on survival information. Early stories helped convey important lessons, such as avoiding dangers, and evolved to include elements of deception and belief in unseen forces 2.

    3. Brand Authenticity and Connection: highlights that for brands, the primary motive should be authenticity and connecting with universal human motives like care, exploration, and transformation. Staying true to the brand's essence and appealing to these fundamental desires can create compelling and emotionally resonant stories 3.

    These perspectives illustrate that the motives behind stories can be complex, ranging from a sense of responsibility and ethical duty to teaching, survival, and authentic brand communication.

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