How can you win with topics?

Winning with topics involves strategic approaches shared by experts across various domains. Here are a couple of key strategies:

1. Novelty and Realism: According to Phil Rosenzweig on EconTalk, success with topics, especially in startups, hinges on having unique ideas and a comparative advantage. He emphasizes the importance of being willing to take risks, inspiring those around you, and maintaining a realistic view of the market. This approach balances innovative ideas (Right Stuff) with sober, thoughtful analysis (Left Brain) 1.

2. Audience Engagement: Amy Porterfield advises engaging your audience through surveys. By presenting multiple topic options on social media and inviting feedback, you can gauge what resonates most with your audience. This not only helps refine your content but also makes your audience feel invested, increasing their likelihood of engaging with your products or webinars 2.

These strategies underline the importance of creativity, realism, and audience involvement in succeeding with any topic.