Time zone benefit


The "Zone of Benefit" framework discussed by emphasizes that for a technological solution to be deemed significantly beneficial, it should offer a noticeable improvement over existing alternatives. Specifically, a product or solution should make tasks at least three times more efficient or effective to be compelling enough for users to adopt it. This concept applies broadly, including potentially to different time zones wherein efficiency gains could be realized by managing time differences effectively 1 .

The Zone of Benefit

Oji Udezue discusses the Zone of Benefit framework, emphasizing the need for a solution to be noticeably better and at least three times more productive for people to care. This framework helps identify the target audience and understand the value proposition of a product.

Lenny's Podcast

Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian)