Audience Expansion

Strategies for Audience Expansion

1. Understand Current Customer Base:

   • Tomer London emphasizes that before expanding, it's essential to understand your existing customer base. Engaging with customers who already use your product can provide insights into adjacent markets. For instance, if you have software for hairdressers, consider feedback from those using it in different but related fields like spas 1.

2. Depth then Width or Width then Depth:

   • Alex Hormozi outlines two strategies for scaling your audience:
     1. Depth then Width: Focus on maximizing content quality and quantity on one platform before moving to others.
     2. Width then Depth: Start on multiple platforms simultaneously and then improve content quality across all 2.

3. Five Growth Tactics:

   • Jay Clouse mentions five key strategies for audience growth:
     1. Virality and Sharing: Create content that is inherently shareable.
     2. SEO: Optimize content for search engines.
     3. Earned Media: Generate newsworthy content to attract media attention.
     4. Collaboration: Partner with others to share audiences.
     5. Paid Acquisition: Invest in ads to reach broader audiences 3.

        Customer Expansion Strategies

        Anu Hariharan

        Tomer London

        Tomer emphasizes the importance of understanding your current customer base before expanding, ensuring product alignment with customer needs. Anu highlights the risk of losing focus on existing segments when venturing into new verticals. Tomer suggests maintaining a broad vision to avoid limiting future growth opportunities.

        

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4. Leverage Engaging Content:

   • Lindsay Tjepkema suggests utilizing engaging content snippets across social media. By creating visual and shareable content like audiograms and embedding clips in blogs, you can attract listeners beyond your existing customer base 4.

5. Make Communication Personal:

   • Amy Porterfield highlights the importance of making your communications feel personal. Crafting messages that seem tailored to individual readers can help build a sense of relationship and trust with your audience 5.

6. Geographic and Strategic Partnerships:

   • Brett Maloley discusses the importance of a strategic geographic approach and partnerships for audience building. By collaborating with local health clubs, his company aims to create a localized supply and demand model, ensuring successful audience engagement 6.

Each of these strategies offers unique insights into effective audience expansion, whether through understanding your current base, maximizing platform potential, leveraging engaging content, or strategic geographic partnerships.