What is the narrator economy?

The concept of the "narrator economy" is discussed by David Friedberg in a 2022 episode of the All-In Podcast. He describes it as a trend where people use generative AI tools like ChatGPT to narrate or describe the products they want to create, which are then generated on the fly. This shift allows individuals to create content more efficiently and represents a significant change in how people interact with and produce media and products 1 .

Friedberg contrasts this new trend with the "creator economy," where creators generate content and related products. The narrator economy leverages advancements in AI to transform how people engage with content creation, making it more accessible and dynamic 1 .