Why is knowing your donor important?

Knowing your donor can bring several benefits, particularly in the context of charitable giving. According to Dr. Elizabeth Dunn, personal connections in charitable giving significantly enhance the donor's sense of impact and satisfaction. She experienced a profound sense of fulfillment when directly involved with the beneficiaries of her donations, such as when she helped sponsor a refugee family. This direct involvement offered a stark contrast to the detached feeling that often accompanies donations to large, impersonal organizations. It emphasizes the psychological rewards of seeing directly how one's contributions are used and affecting lives 1.

Additionally, transparency in charitable operations, as mentioned by pplpleasr, is another crucial aspect. The use of blockchain technology in charity donations ensures transparency and builds trust among donors by allowing them to see where exactly their money is going. This can potentially increase their willingness to donate by reducing doubts about the mismanagement of funds 2.