Why did Kevin decide to quit caffeine?

Kevin Rose decided to quit caffeine due to the significant improvement in his sleep and overall daily energy he experienced after stopping caffeine. He was inspired by someone who had been consuming caffeine for decades and then successfully quit, leading to better sleep and productivity. Kevin further explained that his decision was driven by curiosity about his true 'baseline' without caffeine and other supplements, aiming to determine his natural state without external influences. Upon quitting caffeine, all of his long-standing sleeping issues vanished, and he felt more energetic and productive, making it clear to him that continuing without caffeine was beneficial 1.