Are Moon Juice products overpriced?

Moon Juice products are generally considered overpriced. For example, a bag of "activated" cashews costs $30, while a month's supply of their "Super Beauty" supplement is priced at $60, and a year's supply of "Sex Dust" exceeds $1,500 1. The brand, which originated as a cold-pressed juice bar, has expanded significantly and targets a wealthy clientele, often marketing its products as part of a luxurious and health-centric lifestyle 2.

Moon Juice's high prices are reflective of its wider context in the wellness industry, which tends to cater to affluent consumers seeking exclusive health and beauty products 3.