Can an ugly website harm credibility?
Can an ugly website harm credibility?
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Yes, an ugly website can indeed harm credibility. As noted by Jason Calacanis, a poorly designed website negatively impacts a company's reputation, particularly with investors. He emphasizes the importance of having a clean and functional website, stating that while a website need not be perfect, it should not fall below a certain standard of aesthetic appeal because people do judge by appearances 1. Additionally, Jonathan Fields highlights that people are less likely to refer or share content from an ugly website, underscoring the importance of aesthetics in engaging an audience and maintaining credibility 2. Both experts affirm that visual appeal and functionality are crucial for a positive perception and effective engagement.