Why collaborate selflessly in fitness?

In the fitness industry, selfless collaboration is highly beneficial because it increases awareness and participation in fitness activities, which can have a broader impact on public health. This approach is driven by the realization that when companies like Peloton or Apple promote fitness, even indirectly, it benefits all players in the ecosystem. For example, someone may start with a Peloton bike and later decide to join a gym for group classes, increasing business for local gyms. This phenomenon is not just about gaining a competitive edge but about elevating the health of the community by making fitness more accessible and top-of-mind for people 1 .

Moreover, the fitness industry often sees a natural camaraderie among competitors, rooted in a shared mission to improve people's lives through health and fitness. This unified approach is crucial in combating major health issues like obesity and encourages a mindset where fitness isn't seen as a rivalry but as a collective goal 1 .