Brand investing


Brand investing is crucial for long-term business success. Invest Like the Best featured , who stressed that marketing should be viewed as an investment rather than an expense. His firm, Bullish, supports entrepreneurs who value brand importance, highlighting that brands can drive superior returns [1].

Similarly, from Invest Like the Best echoed the significance of investing in a robust brand, noting that the durability of a brand can be one of a company's most resilient assets [2]. also pointed out the importance of unit economics when investing in brands, especially in high-margin categories like beauty, to ensure there is enough margin to sustain marketing and customer service efforts [3].

The Power of Brands

Michael Duda, an ad guy turned investor, discusses the role of brands in business and investing. He shares insights on why marketing should be seen as an investment rather than an expense, and how his firm, Bullish, supports entrepreneurs who value the importance of brand.

Invest Like the Best

Michael Duda – Investing In Brands - [Invest Like the Best, EP.117]

In venture capital, as mentioned, individual branding often outweighs firm branding. Personal reputation and track record have become more valuable than the firm’s legacy, allowing investors to build unique and influential personal brands [4]. This insight aligns with 's views on nurturing a brand for sustained deal flow in venture investing [5].

Overall, brands not only help differentiate companies but also provide a lasting competitive advantage and are fundamental to both consumer and investor appeal.