What is Social Blue Book?

Social Blue Book is a website designed to help influencers determine their monetary value for brand promotions and other social media-related engagements. Influencers can log in through platforms like Twitter, Facebook, and YouTube to get real values for their content based on various metrics like watch time, engagement, and interaction. This tool is valuable for negotiating deals with brands, providing data-driven insights into what influencers should charge for their services.

The concept was discussed by Shay Carl on the Tim Ferriss Show, where he highlighted its usefulness for influencers looking to understand and assert their worth when approached by brands for promotions 1.