How did the hot dog venture start?

The iconic $1.50 hot dog and soda deal at Costco originated when they began receiving numerous calls about potential hot dog vendors near their locations. Instead of allowing third-party vendors, Costco opted to manage this themselves. Saul from Costco contacted Hebrew National, a hot dog manufacturer, who agreed not only to supply the hot dogs but also the carts. This gave birth to the highly popular and enduring deal that still exists over four decades later 1.