What makes a book remarkable?

Tim Ferriss believes that for a book to be remarkable, it needs to have some key elements:

1. Memorability: The title and table of contents need to be memorable. For instance, in "The 4-Hour Workweek," Ferriss used an acronym ("DEAL") that was easy for readers to recall and talk about 1.

2. Planning and Effort: Extensive preparation is crucial. This involves not just writing the book but also planning its launch well in advance. James Clear, author of "Atomic Habits," planned his book launch 15 months ahead, emphasizing that taking the process seriously and dedicating sufficient time is essential 1.

Ferriss underscores that these prerequisites are necessary but not sufficient—meaning they are crucial steps, yet not guarantees of success.