How was Base Camp founded?

Basecamp, originally known as 37signals, was co-founded by Jason Fried and David Hansson. The idea for Basecamp began from a challenge both founders faced: managing projects efficiently without dropping tasks and communications. Initially, the system was built for their web design projects to prevent loss of critical information and miscommunications due to the limitations of email-based organization. Recognizing the broader potential of their project management tool, they showcased it to others in the industry who expressed keen interest in using the system for their own needs.

The official launch of Basecamp occurred on February 4, 2004. It was initially intended for client services firms, but soon they discovered that its applicability was universal—extending to sectors like architecture, gyms, and even churches. This realization led them to broaden the scope of Basecamp, turning it into a comprehensive project management and collaboration tool. The tool was developed out of a practical need during their ongoing client projects, and its utility led to its wide acceptance and use across various industries.

Over the years, Basecamp has grown significantly, maintaining its strong position by focusing exclusively on enhancing and supporting this singular project management tool, especially after deciding to streamline their product offerings from four down to one 1.