Is personal gain a temptation?

Personal gain indeed can be a temptation, as discussed by Katy Milkman on the Ten Percent Happier with Dan Harris. She illustrates this through her concept of "temptation bundling," which she initially explored to address her own desires and behaviors. This method involves linking an indulgent activity, which serves as a temptation, with a beneficial but less appealing task, thereby enhancing motivation to accomplish the latter. This approach not only helped her personally but also sparked broader research into behavior change and its potential to significantly affect various aspects of life 1.