How was Alpha Brain created?

Alpha Brain was created by Aubrey Marcus out of the necessity to support cognitive functions and mental clarity. Initially, Marcus was experimenting with nootropics by looking at different brain supplements he had used, matching those with clinical research to finalize a potent formula. The product development phase was marked by challenges, including financial constraints and skepticism about the high production cost. Ultimately, the success came from bold decisions and trust in the product's efficacy.

Marcus had the formula dialed down and initially didn't even have the funds to cover the production costs. However, the product's instant success, selling out within the first 12 hours of launch, validated his efforts and approach. The formula benefited from publicity and Marcus's promotion on high-visibility platforms like Joe Rogan's podcast, which significantly boosted its popularity 1.