What is ROKA and how does it help?

ROKA is a brand that designs high-quality eyeglasses and sunglasses with a strong emphasis on performance and the science of optics. Founded by two All-American swimmers from Stanford, the eyewear made by ROKA is lightweight, provides optical clarity, and is designed to stay secure on your face during various activities, such as running or cycling. The sunglasses, in particular, are designed to adapt seamlessly to changes in luminance, allowing you to see clearly as you move from bright to shaded areas or vice-versa 1 2 3 4 5 6 7 8.

Notably, Andrew Huberman appreciates that ROKA eyeglasses and sunglasses are designed with the biology of the visual system in mind, so transitions in different lighting conditions do not require the constant removal or adjustment of the glasses. He also commends their aesthetic, which allows the glasses to be worn for a variety of occasions beyond athletics, and expresses his personal use with readers at night for activities such as driving 1 2 3 4 5 6 7 8.