Audience research

Podcast Episodes and Clips on Audience Research

[Selects: How Audience Testing Works]{sid=doc_39633}

Podcast: [Stuff You Should Know]{sid=feed_232}
Hosts: [Josh Clark]{sid=pers_6179}, [Chuck Bryant]{sid=pers_6180}
Description: Discussion on the origins and methodologies of audience testing, focusing on NRG and their segmenting tactics.
Clip Insight: NRG's secretive nature and its evolution from testing for "Apocalypse Now" to contracting with major studios for audience testing. They break down audience segments into four quadrants based on age and gender, emphasizing the long-standing industry importance of such strategies.
Citation: 1

[How to Get Unstuck — with Adam Alter]{sid=doc_65668}

Podcast: [The Prof G Pod with Scott Galloway]{sid=feed_396}
Hosts: [Scott Galloway]{sid=pers_29962}, [Adam Alter]{sid=pers_4308}
Description: Discussion on innovation, audience diversity, and breaking out of entrenched patterns by seeking diverse perspectives.
Clip Insight: Emphasis on consulting diverse groups to avoid entrenched thinking, which is critical for staying innovative and not getting stuck.
Citation: 2

[The UX Research reckoning is here | Judd Antin (Airbnb, Meta)]{sid=doc_31832}

Podcast: [Lenny's Podcast]{sid=feed_265}
Hosts: [Lenny Rachitsky]{sid=pers_7882}, [Judd Antin]{sid=pers_18227}
Description: Challenges in UX research and the difficulty of translating interesting findings into actionable business impacts.
Clip Insight: Researchers often perform audience research that is interesting but can be hard to operationalize, highlighting the need for research to be both fascinating and impactful for business.
Citation: 3

[378 - James Altucher: Cal Fussman Asks Me About Experimenting with Minimalism & Lifestyle]{sid=doc_20383}

Podcast: [The James Altucher Show]{sid=feed_262}
Hosts: [James Altucher]{sid=pers_739}, [Cal Fussman]{sid=pers_1086}
Description: Power of audience analytics in targeting advertising effectively based on detailed audience behavior data.
Clip Insight: How modern data analytics allow businesses to micro-target their audiences based on detailed behavioral data gathered through tracking pixels, enabling more efficient and cost-effective advertising.
Citation: 4

These resources provide a comprehensive overview of audience research from both methodological and practical perspectives, featuring insights from notable experts in the field.