How did Steve Jobs use Picasso's Bull?
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Steve Jobs utilized Picasso's lithograph, "The Bull," as a metaphor for simplification and essentialism in product design at Apple. Trung Phan, relaying insights from a former Apple employee, detailed how Jobs admired the way Picasso reduced the bull to its most essential forms across a series of images. Each successive image in the series abstracted more details until only the very essence of the bull remained. Jobs embraced this philosophy in Apple's product development, continually stripping down products to their most fundamental elements, reflecting a pursuit to capture the "spirit of the beast" in the design. This approach heavily influenced Apple's mission from the mid-'70s to make technology more personal and accessible, visible in the evolution from Mac computers to more personal devices like the iPhone and AirPods. This philosophy even extended to eliminating seemingly necessary parts, like the headphone port on iPhones, to embrace a more minimalist and functional design ethos 1.
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