Why is PR important for FTX?

Public relations (PR) is crucial for FTX due to its highly public-facing and customer-oriented nature compared to other institutions like Jane Street. FTX operates in a fast-evolving environment where the ability to adapt and communicate effectively with the public is central to its operations. Additionally, given the high scrutiny on crypto companies, especially in light of events like FTX's collapse, maintaining trust and strong relationships with customers and stakeholders is even more essential 1 2.