Primitive man

The discussion about "primitive man," specifically Neanderthals, reveals a significant transformation in how these ancient humans are perceived. Historically viewed as brutal and simplistic, recent archaeological and genetic evidence shows that Neanderthals were much more sophisticated than previously thought. They demonstrated care for the wounded and elderly, employed advanced technology, and possibly engaged in artistic and cultural activities. This shift is humorously depicted in a graphic novel scene discussed by Yuval Noah Harari, where Neanderthals consult a PR consultant to update their "brand" to match more modern, enlightened views 1.