Can merchandise enhance your brand?

Merchandise can indeed enhance your brand, but it's important to approach it with the right mindset and strategy. On the The Jordan Harbinger Show, Jordan Harbinger discusses how influencers and individuals often seek to improve their brand through high-status associations. This notion extends to merchandise, which can reinforce brand identity and increase visibility if well-executed. However, equating value only with status or fame can be counterproductive and might alienate genuine followers and connections 1 .

Therefore, while merchandise can be beneficial, it should authentically reflect the brand's values and resonate with its audience to truly enhance the brand.