Government Service
Sources:
In the , shared an experience from her time working in government, where she was involved in a project aimed at motivating veterans to sign up for an employment and educational assistance program. The team made a simple but effective change to the wording of an email sent to veterans, replacing "eligible" with "earned". This small change, invoking the psychological principle called the endowment effect, resulted in a 9% increase in veterans accessing the benefit. This emphasizes the power of framing and the significant impact of small linguistic modifications in government communication 1.
RELATED QUESTIONS
