Conscious businesses

Key Insights on Conscious Business

Definition and Principles

A “conscious business” is defined by three main pillars:

1. Solving Genuine Needs: These businesses focus on addressing real problems and generating profits.
2. Expression of Values: They serve as a vehicle for the expression of the founders' strengths, values, beliefs, and voice.
3. Serving a Greater Purpose: Conscious businesses are part of something bigger, serving a larger societal or community need 1.

Importance of Community

Jonathan Fields emphasizes the importance of community among conscious entrepreneurs. Loneliness and isolation are common among founders, even within teams. The need for a supportive network of like-minded individuals is critical for success and mental well-being 2.

The 108 Collective

To address these challenges, Fields introduces “the 108,” a conscious business collective aimed at fostering community. This initiative provides a safe space for entrepreneurs to share advice, wisdom, and support, reducing isolation and enhancing collaboration 3.

Ethical Entrepreneurship

John Mackey of Whole Foods Market discusses elevating humanity through conscious business practices. He stresses the importance of ethical entrepreneurship and its impact on society, highlighting how businesses can shape a better future 4.

Resources for Further Learning

• Good Life Project, specifically episodes like Asking Is Not Receiving [Encore] and Certainty Anchors, which explore themes of conscious entrepreneurship and community building.
• John Mackey and his book "Conscious Capitalism," offering insights into the philosophy behind conscious businesses.

This framework and community-based approach can help entrepreneurs align their businesses with personal values and societal needs, fostering both personal fulfillment and broader social impact.