In the podcast episode "Kevin Kelly Returns," Kevin Kelly discusses the concept of "prosumers," a term popularized by futurist Alvin Toffler. Toffler introduced this idea in his book "Future Shock," describing prosumers as individuals who are both producers and consumers, a concept we now commonly associate with user-generated content. According to Kelly, Toffler foresaw a significant shift in economics where most of the economy would involve prosumers, reflecting a transformative way in how goods and services are created and consumed 1.

China's Future Innovation

Kevin Kelly discusses Alvin Toffler's book "Future Shock" and the concept of prosumers. He shares his observations of China's innovation and predicts that within the next five years, China will have a global brand that rivals the likes of Nike.

Tim Ferriss Show

Kevin Kelly Returns (Full Episode) | The Tim Ferriss Show (Podcast)