Prosumers

In the podcast episode "Kevin Kelly Returns," Kevin Kelly discusses the concept of "prosumers," a term popularized by futurist Alvin Toffler. Toffler introduced this idea in his book "Future Shock," describing prosumers as individuals who are both producers and consumers, a concept we now commonly associate with user-generated content. According to Kelly, Toffler foresaw a significant shift in economics where most of the economy would involve prosumers, reflecting a transformative way in how goods and services are created and consumed 1.