Revenue numbers

Here's some insightful information shared by experts on revenue numbers:

Amy Porterfield on Revenue Goals

Amy Porterfield emphasizes that while setting revenue goals is important, the journey and personal development alongside it are equally vital. She reflects on her initial goal in 2010 to earn $160,000, which was slightly more than her previous corporate salary. She highlights the significance of reassessing goals as perspectives and values change over time and balancing professional success with personal well-being and team development 1.

Alex Hormozi on Revenue Metrics

Alex Hormozi discusses the importance of understanding different revenue metrics. He explains that many businesses inflate their success by using lifetime revenue figures, which can be misleading. Hormozi stresses the need to distinguish between total revenue collected over a business's lifespan and annual revenue or profit. He advocates for transparency in reporting these figures, noting the difference between contract value (revenue) and cash collected 2.

These insights highlight different aspects and interpretations of revenue numbers, making clear that success isn't just about the bottom line but also about transparency and continuous reassessment.